Exhibit A: New York Times Article
Wouldn't it make more sense for everyone involved to just print on the package the nutritional information for the entire package of food first. Then, underneath that, break it down into a serving size? That way, if you decide to down an entire bag of chips, you can see exactly how many thousands of calories you just ate. No confusion. I think it's funny, by the way, that the FDA is concerned about implementing larger portion sizes because "they think it might tell people that the government is saying they can eat more". Is it just me or is that a ridiculous argument?